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General information
| Size |
Measurements |
| One Sheet |
27" wide x 41" high/ 27" x 40" - There are some slight variations in size. |
| Half Sheet |
22" high x 28" wide. Horizontal printing |
| Two Sheet |
46" high x 64" wide - sometimes referred to as a "subway" poster |
| Three Sheet |
81" high x 41" wide |
| Insert (US) |
14" wide x 36" high. Vertical printing |
| 30 x 40 |
30" high x 40" wide. Horizontal printing |
| Lobby Cards |
8" high x 10" wide or 11" high x 14" wide. Available in sets of 8 or 4 cards |
In most cases, there are slight variations in poster sizes, sometimes as much as an inch or more. This guide is for reference purposes only. If you have any questions, feel free to e-mail us
Terminology
| Term |
Definition |
| Regular |
Printed after advance and teaser styles. Features full billing/credits. |
| Advance |
Printed before the film's release. "Coming soon," "Coming to theatres *date*,"
or similar terms can be found on the poster. We note advances next to the material's title |
| Teaser |
Another form of an advance poster printed for advertising prior to a film's
release. Teasers usually do not have credits/billing and sometimes do not have the film title printed |
| Styles |
When more than one style of a poster is printed, they are noted as "Style A," "Style B" and so forth. We note different styles (if applicable) next to the material's title. |
| Double Sided / 2 Sided |
A poster which is printed back and front. The back of the poster features the same artwork as the front, but reversed and in a lighter shade of printing. This is done for the purpose of displaying the poster in a lighted display box in movie theatre lobbies. |
| Linen Backed / On Linen |
A process where the poster is mounted on a sheet of linen using wheat paste. This is usually done to higher value posters to preserve them. |
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